What is an Intro/Outro for a Video?

Is there a formula for creating an unforgettable video? Our answer is yes!

The introduction and the conclusion to anything in this world are crucial, as they build a strong base at the beginning and a well-thought statement at the end.

The same goes for videos. While some people think that intros/outros are not a necessary part of videos, we believe that for making a professional video the intro and outro are vital.

An unclear opening and an abrupt ending have never been popular and effective. A branded intro and outro will associate the video with you and your product/service. They shouldn’t be complicated and confusing. On the contrary, they should be properly planned and designed, so all your hard work won’t be in vain.

This sounds a little bit tricky, right? But, that’s not rocket science here. So, let’s define intros and outros.

Intros are the visuals at the very beginning of your video, while outros appear in the end to mark the end of the video. Intros and outros are commonly used for webcasts, podcasts, videos, presentations, and live shows.

According to research, back in 2000, the attention span of adults was around 12 seconds. Today, the number has decreased to 8 seconds. This means that you have only 7-seconds to make an impression and to create a bond with your audience. This is really challenging. But, a great attention-grabbing into can help you here.